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October 27, 2016 03:56 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rxiDjtvA2Zc/
A founder seizes on anti-Trump sentiment to market women-friendly workflow software
Earlier this year, Kristen Koh Goldstein merged two of her companies, three-year-old Scalus and six-year-old BackOps into a new company calledHireAthena, a back-office-as a service startup that also sellsfully automated workflow software. From the start, thecompany has aggressivelymarketed itself to both customers and employees who are women, and it’s smartly playing up to them… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/rxiDjtvA2Zc/
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