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October 26, 2016 02:00 am

Apple's Annual Sales Fall For First Time Since 2001

An anonymous reader quotes a report from CNNMoney: Apple just posted its first annual sales decline since 2001, the year it launched the iPod and kicked off a tremendous run of groundbreaking products. The tech company revealed Tuesday that annual sales fell to $216 billion in the 2016 fiscal year ending September 30, from a record $234 billion in 2015. The sales decline is closely connected to the falling sales for the iPhone, which remains Apple's largest source of revenue. Apple sold 45.5 million iPhones in the September quarter, down from 48 million iPhones in the same quarter a year earlier. That marks the third consecutive quarter when iPhone sales and overall revenue have declined from a year prior. Many analysts have raised concerns that the global smartphone market is saturated. Customers are taking longer to replace their phones. And Apple's latest iPhone is a dead ringer for the previous two models, eliminating some of the desire to upgrade. The good news is that this sales decline may prove to be a blip and not the new norm. Apple is projecting that it will post sales of $76 billion to $78 billion in the upcoming quarter, up from $74.8 billion a year earlier.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/yyOjmj9GSm4/apples-annual-sales-fall-for-first-time-since-2001

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