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October 24, 2016 06:00 pm GMT
Research shows the flurry of M&A in the advertising industry is nowhere near slowing. In Q1 2016 alone there were 72 merger and acquisition events among advertising technology, marketing technology and digital media firms. It’s clear much of this deal activity is about industry consolidation to bolster or establish audience, round out tech stack or neutralize potential threats. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6xSmK4jhRBI/
Why non-internet companies are buying into adtech
Research shows the flurry of M&A in the advertising industry is nowhere near slowing. In Q1 2016 alone there were 72 merger and acquisition events among advertising technology, marketing technology and digital media firms. It’s clear much of this deal activity is about industry consolidation to bolster or establish audience, round out tech stack or neutralize potential threats. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/6xSmK4jhRBI/
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