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October 21, 2016 08:01 pm GMT

Zwift merges indoor fitness with massive multi-player online gaming

screen-shot-2016-10-21-at-12-26-30-pmAt its core, Zwift is indoor cycling software. But layered on top of its functionality is a community, that in the two years the company has been operating, has grown in both scale and shear strength. At an event at Rapha’s cycling in SF, I found myself surrounded by core users proudly flaunting their team names and meeting, often not for the first time. Even Barry Bonds showed up to… Read More

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