Xiaomi sells a million smartphones in India in 18 days

Xiaomi may be struggling to maintain its growth in China, but the company is looking stronger than ever in India, its most important international market. 

Xiaomi sold more than a million smartphones in 18 days in India, the company’s CEO Lei Jun announced via a letter today. Almost half of these smartphones were sold in just three days. By comparison, it took the company a month last year during the same period to sell half-a-million smartphones.

"India is an extremely important market in Xiaomi’s globalization strategy. It has become our largest market outside of mainland China," Jun wrote. "When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices." Read more...