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October 16, 2016 12:00 am

Uber's Ad-Toting Drones Are Heckling Drivers Stuck in Traffic

Drivers stuck in traffic in Mexico city are lately seeing a fleet of sign-toting drones buzzing at them, saying (in Spanish) "Driving by yourself? This is why you can never see the volcanoes." (It's a reference to the smog that often hovers over the city and obscures two nearby peaks.) Turns out, it's an ad for UberPOOL, part of Uber's big push into markets across Latin America. From an MIT Technology Review article: Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets.Umm, I get that Uber has self-driving cars now in Pittsburgh, but they don't fly (at least as of now). So wouldn't they be stuck in the traffic as well?

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/epybNjjBP3c/ubers-ad-toting-drones-are-heckling-drivers-stuck-in-traffic

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