Appliance that makes tortillas from Keurig-like pods

Those who enjoy digital-rights-management coffee will be attracted to the $437 Flatev. It's a large kitchen appliance that makes tortillas (in a variety of flavors). Simply pop in a proprietary pod (79 cents) containing pre-mixed flour and water, and in a few minutes the Flatev will dispense a piping hot tortilla.

Some people on the Internet claim it's possible to make a tortilla without a Flatev.