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October 11, 2016 12:30 am GMT

Floodgates Mike Maples on what makes category kings

swarm-mayor-crownCategory leaders usually capture 70-80 percent of the profits in their market, which is why venture funds need to find them to gain the outsized returns they must generate in order to return their fund. In our latest interview with Mike Maples, founding partner at Floodgate,we discover the characteristics of these category kings and how they change consumer behavior. Read More

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