This company wants you to text with 'ugly' fruit emoji to fight food waste

One socially conscious company is making your emoji keyboard a little less perfect in an effort to tackle food waste.

Hungry Harvest, a startup service that delivers "recovered produce" to consumers' doorsteps, has created a series of "ugly" fruit and vegetable emoji meant to get people thinking — and typing — about our preoccupation with aesthetically pleasing food.

In late September, the company rolled out Ugly Produce!, an iOS app that gives every user a package of new emoji, including a slightly misshapen strawberry and an imperfect potato. Read more...