Terrific history of Benguiat, the 'Stranger Things' font

Typeroom looks back at ITC Benguiat, the font that so embodied its time that it's now canonical for late 1970s to early 1980s. Turns out its designer and namesake Ed Benguiat was motivated by a potential big payoff:

Inspired by Times New Roman and Bodoni, he wanted to create a design that was pretty and readable in order to garner as much commission and licensing fees as possible. Back then, it was much harder to access different fonts so there was a larger incentive to have a typeface take off.

How Ed Benguiats vintage font became the most hyped of the year (h/t Calpernia Addams)