India collaborates with Facebook to get more people to vote

Facebook will soon start nudging Indians to get out of their house and cast a vote. 

In a first of its kind initiative in India, the country’s Election Commission has partnered with Facebook to get more people, especially the young demographic, to participate in 2017 Legislative Election. Five states — Goa, Manipur, Punjab, Uttar Pradesh and Uttarakhand — will be going to polls next year. 

Facebook will roll out a 'Register to vote' button, which will show up in the news feed of eligible people in any of the aforementioned states. Clicking on the 'Register Now' button will take users to the National Voters' Service Portal, which will walk them through the registration process. The website lets people search their name in electoral roll, apply online for registration, and locate their assigned booth. The campaign will run between Oct. 6 and Oct. 9.  Read more...