Giphy dives into augmented reality with a mind-melting iOS app

We're entering a new dimension of GIFs.

A relaunched Giphy Cam app on iOS — dubbed Giphy Cam 2.5 — will allow users to place animations next to real-life footage. The "stickers" will follow you or your friends around in three dimensions, pivoting Giphy from simple 2D animations and into a sort of augmented reality. You can save your loops and share them with your friends via text message, Instagram, Google Hangouts, whatever. 

The stickers will remind you of Pokémon Go, which uses your phone's camera and screen to superimpose critters like Squirtle and Pikachu into the real world. Giphy didn't get too specific about its secret sauce in a conversation with Mashable, but the stickers occupy a three-dimensional layer, so they can rotate and zoom in sync with your movements. Read more...