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October 5, 2016 04:25 pm GMT
It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better. But is that actually an effective use of the company’s time? It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GpFIjPBmrso/
Twitter study says that responding to tweets pays off for businesses
It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better. But is that actually an effective use of the company’s time? It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/GpFIjPBmrso/
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