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October 5, 2016 05:54 pm GMT
With online video exploding as the fastest medium for digital content, publishers are struggling to find ways to take advantage of their own libraries and keep more of their audience on their sites.Right now audiences are being siphoned by Facebook, YouTube, and Snapchat costing publishers hundreds of thousands of dollars on the millions of page views generated by the content they own.As… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZrRdY3NGEV0/
IRIS.TV launches a new tool to give publishers branded in-stream video advertising
With online video exploding as the fastest medium for digital content, publishers are struggling to find ways to take advantage of their own libraries and keep more of their audience on their sites.Right now audiences are being siphoned by Facebook, YouTube, and Snapchat costing publishers hundreds of thousands of dollars on the millions of page views generated by the content they own.As… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZrRdY3NGEV0/
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