The new dawn of Google hardware is really the rise of Google Assistant

We just witnessed Google’s moonshot. They’re ready to play hard(ware) ball at an Apple level. No more half measures or product designs inspired by- or influenced by Google. The Pixel phone, which Google officially unveiled on Tuesday in San Francisco, is developed, designed and built by Google; it even has a “G” embossed on back.

The radical nature of this event cannot be understated. It’s a hardware move, a competitive move, a brand move, a risky move.

There is, for perhaps the first time ever in Google’s hardware history, a vision and it’s not actually built around search. Read more...