Apple's Tim Cook says augmented reality, not VR, is the future

Apple's famous veil of secrecy was pierced on Friday during a rare interview with the company's CEO, Tim Cook. The topic: augmented reality.

The comments from Cook were delivered during an interview session at Sen. Orrin Hatch's Utah Tech Tour in Salt Lake City. 

Although Cook didn't reveal any specifics about upcoming Apple products, it's now even more obvious what the company is working to bring to the masses, and it's probably not, as some rumors have indicated, virtual reality. 

"AR I think is going to become really big," said Cook. "VR, I think, is not gonna be that big, compared to AR … How long will it take? AR gonna take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today." Read more...