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October 3, 2016 09:03 pm GMT
Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices — e.g. desktop, mobile, tablet, set-top — and channels —display, social, search, video. In a statement to the SEC,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-SaeABiRdxI/
To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall
Salesforce is makingyet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices — e.g. desktop, mobile, tablet, set-top — and channels —display, social, search, video. In a statement to the SEC,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/-SaeABiRdxI/
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