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September 28, 2016 10:35 am PDT

Nacho is the greatest of all orange cheeses

In the world of orange cheese there remains an outlier: Stadium Nacho Cheese. A lonely, rarely discussed and often maligned member of the bright and cheery circus colored cheese family! Nacho cheese is so disparaged it is often doubted that Nacho is even a cheese.

Do not make this simple mistake! While the USDA has no official designation for cheese type Nacho, they do not officially deny it's existence either. Frank Liberto, the Father of Nachos, is credited mass producing nacho cheese and making it widely available to the masses.

Via First We Feast:

While most popular tales of nacho lore jump straight from Piedras Negras to Howard Cosells mouth (the man, after all, put the snack on the map during a 1978 Monday Night Football Game at Cowboys Stadium), Smith details the key entrepreneurial exploits of Frank Liberto and his Ricos cheese sauce.

Key points:

Concession stand nachos were introduced in 1976 at a Texas Rangers game. That year, Arlington Stadium sold $800,000 worth of Ricos nachos.

Each can of Ricos contain 107 ounces of cheese concoction, with 32 ounces of water and 20 ounces of pepper juice used to form the molten sauce we recognize at the concession stand pump.

Since 1976, the Ricos style of nachos have become a sporting staple. And, taking into consideration the second key point, the profitability of the product is impossible to argue with, especially considering that the spiciness of the jalapeno was employed to boost drink sales as well as add flavor. Libertos innovation made nachos fastFrank didnt want customers to wait for more than a minuteand famous. Cosell may have propelled the word nacho into national consciousness, but it was Libertos business acumen that made chips and cheese a phenomenon. In the 1970s, Disney animators created trailers feature the characters of Nacho, Rico, and Pepe, helping propel Libertos empire beyond the ball park and into movie concessions.

KNEEL BEFORE NACHO!


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/SJZEbR6dmNg/nacho-cheese-the-greatest-of.html

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