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September 26, 2016 10:31 am GMT
Google has been focusingfor years now on finding better ways to track and measure adsas weswitch from one device to another to consume media like TV, music or written articles like this one. And now, tocoincide with Ad Week in New York this week, Google isrevealingits latest moves in that effort: over the next few months the company will expand Brand Lift from measuring online… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5TbYgevoFKQ/
Google embraces the log-in, leaving cookies behind in new advertising updates
Google has been focusingfor years now on finding better ways to track and measure adsas weswitch from one device to another to consume media like TV, music or written articles like this one. And now, tocoincide with Ad Week in New York this week, Google isrevealingits latest moves in that effort: over the next few months the company will expand Brand Lift from measuring online… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/5TbYgevoFKQ/
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