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September 23, 2016 08:00 pm

You're Paying 40% More For TV Than You Were 5 Years Ago

According to data from Leichtman Research's annual study, pay TV subscriptions keep going up and up. So much so that in the last five years, they have gone up by 40 percent. In 2011, subscribers were paying an average of $73.63 for cable or satellite, but now that average stands at roughly $103. From a BusinessInsider report: And it's not helping subscriber growth. "About 82% of households that use a TV currently subscribe to a pay-TV service," Bruce Leichtman said in a statement. "This is down from where it was five years ago, and similar to the penetration level eleven years ago." The pay-TV industry lost 800,000 last quarter subscribers last quarter, according to the research firm SNL Kagan. Putting that on a personal level, NBCUniversal CEO Steve Burke recently said his own kids don't even pay for TV. Burke has five "millennial" children, ages 19 to 28, and exactly "none" subscribe to cable or satellite, he said at a conference last week.

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