An Interest In:
Web News this Week
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
September 23, 2016 11:43 pm GMT
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/A_CM5o6vusk/
Facebook can't run away the realities of video advertising anymore
Count down three seconds in your head. It goes fast, right? I bet you did it the "one-hippopotamus way." That's actually considerably more than 3 seconds. Ask Siri to set a 3-second timer and then try to read something on the web.
Exactly, it's barely enough time for a sentence, including this one.
A couple of years ago, Facebook apparently set 3 seconds or less as the benchmark for actual video ad engagement. A choice that, on its face, seems rational, even preferable for media planners and advertisers.
Anyone who spends under 3 seconds watching a Facebook video ad was, for the last couple of years, not factored into the social media giant's average viewing time. Read more...
More about Ads, Facebook, and TechOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/A_CM5o6vusk/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable