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September 23, 2016 04:00 pm

Facebook Inflated Video Viewing Stats For Two Years

Facebook has admitted inflating the average time people spend watching videos for two years by failing to count people who watched for less than three seconds. CNET reports: The metric was artificially inflated because it only counted videos as viewed if they had been seen for three or more seconds, not taking into account shorter views, the company revealed several weeks ago in a post on its advertiser help center web page. Facebook has been putting a greater emphasis on video in recent years, particularly live video. In March, Facebook began giving anyone with a phone and internet connection an easy way to broadcast live video to the 1.7 billion people who use its service every day.

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