Apple partners with Flipkart ahead of iPhone 7 launch in India

Be prepared for fewer ‘discounts’ on the iPhone 7 and iPhone 7 Plus this year in India.

In an attempt to better control the pricing of its products, Apple has partnered with Flipkart, India’s largest e-commerce website. Though Flipkart has always sold Apple’s products, this is the first time it will directly source inventory from Apple's distribution channel in the country. 

Apple does not sell products directly in India and has a network of distributors and authorized resellers. Unlike the US and other markets, where one can buy Apple products directly from the company's website, buyers in India are directed to third-party retail stores as Apple does not have the license to sell products directly. Read more...