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September 9, 2016 07:44 pm GMT

Rebecca Minkoffs Fashion Week show uses augmented reality to help real women shop the look live

NEW YORK, NY - FEBRUARY 13:  Rebecca Minkoff at the Rebecca Minkoff show during Fall 2016 New York Fashion Week: The Shows at The Gallery, Skylight at Clarkson Sq on February 13, 2016 in New York City.  (Photo by Jenny Anderson/WireImage)Not only is augmented reality helping us capture all the Pokemon, it’s also made it’s way to Rebecca Minkoff’s fall preview show at Fashion Week this Saturday.About 350 fashion-forward individuals will get an up-close look at the new line in person, but those not able to snag a ticket can feel like they are right there with a 360 live experience provided at the show. And… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yiZ-M1wPGyc/

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