If Apple can't keep its secrets, who can?

Apple can’t really keep a secret, either.

Minutes into Apple CEO Tim Cook’s iPhone 7 event presentation, which started with Super Mario, Pokémon and coding for everyone, the company’s freshly reactivated Twitter account posted a video of the new iPhone 7 getting splashed by water. This was almost an hour before Cook and Apple SVP Phil Schiller would official unveil the spiffy, new, headphone-jack-free product.

I stared at the tweet uncomprehendingly. What had Apple done? Was this intentional or a screw-up? I’m guessing the latter. Since it was a promoted tweet, it didn’t appear on Apple’s Twitter account page, but people found and shared it nonetheless.  Read more...