The iPhone event began with 'Carpool Karaoke' because of course it did

Apple CEO Tim "I love OneRepublic!" Cook carpooled with James Corden to the Apple iPhone 7 event on Wednesday. 

The event opened on a shot of Cook sitting in the passenger seat of an SUV, before cutting to reveal his driver, the Late Late Show host. 

Almost immediately the pair jumped into a OneRepublic singalong, a deeply unsurprising choice for Cook who put the band centerstage at 2015's iPhone event. 

Even Pharrell tagged along for the ride:

In July, Apple Music purchased a "Carpool Karaoke" spinoff, a 16-episode series that will air exclusively on the streaming platform. Read more...