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August 30, 2016 06:00 pm

Welcome To Alphanumeric Car Hell

Jason H. Harper, writing for The Verge: Et tu, Hyundai? Until recently, the Korean brand offered two upmarket cars, the Genesis and the Equus. The first name had biblical shades and the latter shared a title with a play where an adolescent likes to get naked and straddle horses. So while the connotations were a bit muddled, at least they were memorable. Now Hyundai has spun Genesis into its own luxury brand, akin to what Toyota did with Lexus decades ago. And in so doing, it has cast off those memorable names in favor of an alphanumeric naming strategy. The Hyundai Genesis is reborn as the Genesis G80 and the Equus sheds its horsey homage to become the G90, which guarantees that I won't remember the new names. I'll just call the G90 the Model-Formerly-Known-as-Equus. And while the two models seemed well differentiated before, now the distinctions are hazy. The G90 apparently has 10 more units of something over the G80. Perhaps it is 10 percent better. Ten percent bigger? Ten grand more expensive? Welcome to Alphanumeric Hell.The rest of the article is worth a read as well.

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