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August 30, 2016 03:00 pm GMT
After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they can just check a box to include a pre-roll ad, with the revenue split between Twitter and the creator.… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lSfGixcI6mg/
Twitter targets individual creators for its Amplify ad program
After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they can just check a box to include a pre-roll ad, with the revenue split between Twitter and the creator.… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/lSfGixcI6mg/
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