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August 27, 2016 10:48 am GMT

What Is Impulse Buying and What Motivates It?

Impulse buying is the purchase of goods and services without making prior arrangements for such purchases. Instead, a person buys them on the spot as soon as he sees them. This type of consumer behavior has serious disadvantages to the person. For example, you might fall into debt unnecessarily, which would cause you enormous financial […]

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