Why Snapchat and smartphone beauty filters need a culturally inclusive update

The controversial Snapchat filter called out as "yellowface" by many earlier this week has thrust the popular app's face morphing filters into the spotlight again, with some wondering if the app may be impacting how we see ourselves and others. 

Aside from racially insensitive filters, there's also the matter of Snapchat's "beauty" filter and how it may reveal a bias toward a certain kind of look. Specifically, a look that hews more toward western mainstream social norms as opposed to accentuating the true, diverse beauty of the many different kinds of faces seen around the world.