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August 4, 2016 08:10 pm GMT
Zeta Interactive,the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to the companies tell methe acquisition price was just north of $50 million. Zeta Interactive, which was co-founded by David Steinberg… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5REIanElDFA/
Zeta Interactive acquires Acxiom Impact for over $50M
Zeta Interactive,the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to the companies tell methe acquisition price was just north of $50 million. Zeta Interactive, which was co-founded by David Steinberg… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/5REIanElDFA/
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