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July 26, 2016 03:00 pm GMT

How marketers and brand managers can prepare for the cognitive era

artificial intelligenceSensors are all around us, not just in our cars but in our homes, our phones, our airplanes, our elevators, our workplaces and on our wrists; they are ubiquitous. They protect us, warn us and, in some cases, even inspire us to live better, healthier lives. The cognitive era is here, and machines will be increasingly trusted to not only collect and analyze data, but to help us make our decisions. Read More

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