Sprint unleashes 'Pokémon Go' lures at its retail stores to attract players

Sprint, the fourth largest wireless carrier in the U.S., is capitalizing on the Pokémon Go craze.

Following T-Mobile's announcement that its U.S. customers will be able to play Pokémon Go for a year without any of the data counting towards their monthly plans, Sprint has laid out its own monster-catching incentives.

Starting on Friday, Sprint will use "lures" (an item in the game that attracts Pokémon to a specific location) at its retail stores and at Boost Mobile shops to entice players to come catch monsters. Retail staff will also provide tips and tricks on how to play the game. And, presumably, make some sales.  Read more...