People are spending more time in 'Pokèmon Go' than Facebook and Snapchat

Nintendo's seemingly unstoppable mobile hit has reached a new milestone.

iPhone users may be spending more time playing Pokèmon Go than they do browsing Facebook, Snapchat, Twitter or Instagram, according to a new report.

The numbers, from app analytics company Sensor Tower, show that iPhone users spent more time using Pokèmon Go than the leading social media apps. Players spent, on average, just over 33 minutes playing the game, compared to 22 minutes on Facebook and 18 minutes on Snapchat, according to Sensor Tower's research.

Those may sound like some pretty staggering numbers, but there are few important caveats to these stats. First, Sensor Tower only looked at usage on a single day: Monday, June 11, just days after Pokèmon Go's official release. Read more...