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July 11, 2016 10:00 pm GMT

Ashley Madison slips into something more comfortable to shake its bad rep

The new Ashley Madison branding is a lot more subtle than beforeHow do you rescue a brand like Ashley Madison after it becomes synonymous with infidelity, poor security, a fateful hack, a massive breach of privacy and at least two suicides? That was the challenge thrown in the lap of the company’s new CEO and president. The new leadership team’s answer is a complete overhaul of the brand and what it stands for — but will it be enough? Read More

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