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July 8, 2016 09:46 pm GMT
The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vCVIi8Hji3I/
Study of Candy Crush players finds virtual currency buyers dont go for upsells
The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/vCVIi8Hji3I/
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