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July 8, 2016 04:00 pm

Privacy Shield Data Pact Gets European Approval

A commercial data transfer pact provisionally agreed by the EU executive and the United States in February received the green light from EU governments on Friday, the European Commission said, paving the way for it to come into effect next week. This will end months of legal limbo for companies such as Facebook, Google, and MasterCard after the EU's top court struck down the previous data transfer framework, Safe Harbour, on concerns about intrusive U.S surveillance. BBC reports: Member states of the European Commission have given "strong support" to the Privacy Shield said the EC's Justice Commissioner Vera Jourova in a statement. Ms Jourova said the approval paved the way for the formal adoption of the agreement early next week. "The EU-US Privacy Shield will ensure a high level of protection for individuals and legal certainty for business," said Commissioner Jourova. "It is fundamentally different from the old Safe Harbour." The adoption of the Privacy Shield ends months of uncertainty for many tech companies such as Google and Facebook after the European court found the Safe Harbour agreement wanting. The agreement covers everything from personal information about employees to the detailed records of what people do online, which is often used to aid targeted advertising. The Safe Harbour pact let US companies skirt tough European rules that govern how this data can be treated, by letting them generate their own reports about the steps they took to stop it being misused.Ars Technica's report further explains the matter.

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