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July 8, 2016 03:07 pm GMT
Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested in Swarm’s technology for side channel analysis, a technique for examining a web browser to identify whether or not it’s a bot. That’s an area where Integral Ad Science… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QF-abX5iyHA/
Integral Ad Science acquires bot detection company Swarm
Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested in Swarm’s technology for side channel analysis, a technique for examining a web browser to identify whether or not it’s a bot. That’s an area where Integral Ad Science… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/QF-abX5iyHA/
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