Twitter is testing its new live sports setup with Wimbledon tennis

Twitter on Wednesday rolled out a new live video product that shows tweets alongside live video.

From what we can tell, the feature is first being used by the official Wimbledon account. As noted by Twitter investor Chris Sacca, the view shows live video (which includes play-by-play commentary and interviews) alongside relevant tweets with the #Wimbledon hashtag.

Ryan Hoover, founder of Product Hunt, noticed that the URL structure for this kind of product is twitter.com/i/live.

The Wimbledon livestream is “brought to you” by Wimbledon and ESPN and there is a link on the stream page for users to watch the event live via ESPN’s ESPNPlayer Read more...