People around the world waited in line for 13 hours to buy this new phone

It's approaching midnight when the last customer finally scurries out of the door and into the crisp London night. The shop doesn't normally keep such late hours, but tonight is a special occasion.

The customer stands in the dim light outside of the storefront, giddily looking through the contents of his shopping bag, but it doesn't contain a new suit or any other tailored piece of menswear that would typically be sold during the bespoke tailor’s business hours.

It's a smartphone.

Like hundreds of eager Londoners before him, he had to brave a massive crowd that lined several blocks on Brushfield Street since the early hours of the morning in order to get it. Some arrived 13 hours in advance, to later be joined by hundreds of people who anxiously awaited the store opening at 3pm. Read more...