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June 28, 2016 08:00 pm

Here's How Pinterest Plans to Get You To Shop More

Pinterest is figuring out new ways to bolster its revenue. On Tuesday, the social media company announced a range of new e-commerce features that will encourage its users (the service attracts more than 100 million users every month) to purchase items directly from its website. One of the biggest features is visual search for products, which will allow users to take a picture of an object and then see similar items to buy on Pinterest. The company has also announced a shopping bag that can be accessed on its mobile apps and website. From a Fortune report:Merchants will be able to create dedicated pages displaying all the merchandise being sold through Pinterest and, like Amazon, will suggest items that a user might want to buy. [...] The company wants to make it increasingly easier for people to buy items on its site. If Pinterest does have ambitions of becoming more of an e-commerce destination, it makes sense for Pinterest to start emulating moves made early on by e-commerce giant Amazon, such as personalization and recommended items. The key to personalization for Amazon has been the trove of data it has accumulated in order to recommend more products to its users. Pinterest said that its users are currently pinning four million items per day, and this data could be key to providing users with more personalized recommendations.

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