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June 27, 2016 04:00 pm

Google To Step Up Smartphone Wars With Release Of Own Handset

According to a report by The Telegraph, Google is working on its first Google-branded smartphone, and plans to release it by the end of 2016. Unlike the Nexus program, in which Google mandates the design and specifications of the phone, but leaves the manufacturing aspect to its handpicked OEM, the new supposed phone will be built from the scratch by Google. From the report:The technology giant is in discussions with mobile operators about releasing a Google-branded phone that will extend the company's move into hardware, sources familiar with the discussions told The Telegraph. [...] The new device, which will be released by the end of the year according to a senior source, will see Google take more control over design, manufacturing and software.NYMag questions company's reported move:It's an unsurprising rumor to hear: Google CEO Sundar Pichai has publicly commented on the company's emphasis on phones, and Motorola's Rick Osterloh was hired earlier this year to head up a new hardware division. And there's also the much discussed Google Ara, a modular phone which lets you swap out pieces like a camera or speakers and is slated for release in 2017. But Google is already working with hardware companies like LG and Huawei on the Nexus line of phones, which are made to the company's exact design specifications but are manufactured by third parties. It's hard to see how Google could take more control over design or software than it already does with Nexus, and while the company is likely eager to move into the manufacturing space, the timeline for Ara hasn't changed, and it seems unlikely that this new mystery Google phone is going to jump in front and actually become available to the public by year's end.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/AsSvyYmY7kc/google-to-step-up-smartphone-wars-with-release-of-own-handset

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