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June 25, 2016 11:00 pm GMT
Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda company. IBM originally sold massive mainframe computers and calculators. Now, telecom companies are making similar pivots into a lucrative industry. The battle du jour is about customer data… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lUs9ZRoY-FY/
Telecoms open shop on Madison Avenue, but will brands buy?
Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda company. IBM originally sold massive mainframe computers and calculators. Now, telecom companies are making similar pivots into a lucrative industry. The battle du jour is about customer data… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/lUs9ZRoY-FY/
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