Tumblr adds live video, but with a twist

Live video is coming to Tumblr! However, the social blogging service isn’t bringing out its own live video platform — instead it's partnering with YouNow, YouTube, Kanvas and Upclose to bring live broadcasting to its users.

Moreover, Tumblr is focused on serving as publishing and discovery platform for live video. Tumblr is working with a number of media companies, including Refinery29, MTV and The Huffington Post to bring live content to Tumblr. (Disclosure: Mashable is also one of the brands that will be bringing live video to Tumblr).

Users will be able to share live video to Tumblr from YouNow, Upclose or YouTube after they connect those accounts with their Tumblr account. YouTube only works on Android right now, but Tumblr says it will come to iOS in the next few days. You’ll still go live from your video app, but the video will share out on Tumblr, and viewers will be able to see it on Tumblr without any special software. Read more...