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June 21, 2016 10:00 pm

74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads

An anonymous reader writes: AllFlicks conducted a survey of more than 1,200 people on Reddit, asking them a series of questions regarding ads on Netflix. "Would you rather pay more for Netflix or see advertisements while you stream?" they asked. Of more than 1,200 respondents, an incredible 90% said they'd prefer a price hike to ads. "The sweet spot appears to be $1-2 [more], which 57% of respondents chose as their upper bound. A further 22% said they could go as high as $2-3 more, and less than a quarter were willing to go higher." The next question they asked: "If Netflix started showing ads, would you cancel your subscription?" Nearly 74% said they'd be done with Netflix if ads debuted on the service. AllFlicks writes, "Netflix's users are sending the service a pretty clear message: if the service starts selling ads, customers would consider leaving." In early May, CordCutting.com crunched some numbers and found that each Netflix subscriber saves themselves about 158.5 hours of commercials per year.

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