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June 16, 2016 10:40 pm GMT
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1MeE_4LbQEs/
Liftoff delivers personalized ads that are designed to drive actions, not installs
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/1MeE_4LbQEs/
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