Why Apple isn't talking about Virtual Reality just yet

SAN FRANCISCO — Anyone who was at Apple's 2016 World Wide Developers Conference keynote will tell you it was jam-packed with software platform information. But it was also notable for what it didn't contain.

There were no hardware teases. No Apple Car mentions (aside from the Siri-CarPlay updates). And perhaps most tellingly, no Virtual Reality or Augmented Reality promises, even as just about every other major tech company invests heavily in VR and AR.

It’s easy to see why Apple didn’t mention hardware: WWDC is a software event. Even a glimpse of something new like the Mac Pro (in 2013) is rare, and certainly not to be expected. No one expects Apple to slip a major car announcement inside its developer event. If and when the fabled iCar arrives, it will get its own unveiling. In the meantime, Apple will continue to enhance CarPlay with smarter maps and Siri intelligence. Read more...