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June 14, 2016 06:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/u2HY6vp0AAw/instagram-ads-now-include-mobile-banners
Instagram Ads Now Include Mobile Banners
More ads are coming to Instagram. The Facebook-owned photo and video sharing network has begun rolling out a feature that links ads to profile pages. When someone clicks on a profile, for instance, they will see a banner at the bottom, reports AdWeek. The banner prompts the user to either visit a website or download an app. From the report: According to an Instagram rep, so-called "profile taps" will be included in click reporting for advertisers and are rolling out internationally.In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more. Now when that happens, the call-to-action button from that same ad extends to the company's profile page to make it easier for people to discover a business they care about."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/u2HY6vp0AAw/instagram-ads-now-include-mobile-banners
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