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June 14, 2016 03:00 pm GMT
Facebook has found the holy grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VVT7n3vXeXk/
Facebook taps GPS, Square to track your in-store visits and purchases
Facebook has found the holy grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/VVT7n3vXeXk/
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