Uber wants to be the Uber for 'Uber for x' startups

We may be nearing peak Uber.

Uber, the ride hailing company, will now be able to help prop up all of those on-demand "Uber for x" startups.

UberRush, which first debuted last fall, is now available to any developer who wants to build on-demand delivery into their business (though Uber's delivery network is only operational in San Francisco, New York and Chicago for now.) 

By taking advantage of the UberRush API, startups and larger companies alike can support on-demand delivery without the need to build out their own network of drivers. Instead, they simply pay a per-delivery fee and get access to Uber's network of drivers and couriers. Read more...